Introducing Easy Eats—Because You Deserve a Break in the Kitchen January 6, 2021

by Eat

We’re debuting a new category of Easy Eats meals that are, well, just that! Couldn’t be easier. Start spending less time in the kitchen and more time doing literally anything else with these awesome offerings.

As we rapidly approach the new year and say goodbye (read: good riddance) to 2020, the days are getting shorter and to be honest, so is our patience. It’s safe to say we’re all feeling a bit exhausted at the moment (and that’s okay!). While eating has been one of the high points of these ‘unprecedented times’—we know we’re not the only ones who look forward to lunch as soon as we finish our last bite of breakfast—we fully acknowledge that cooking can be a daily stressor.

That’s why we’ve created Easy Eats, a category of meals designed to make the entire cooking process totally effortless.

What is Easy Eats?

We heard you loud and clear: some nights you want to slow-simmer a risotto and other nights you want to get dinner on the table in 10 minutes flat. Don’t worry—we won’t leave you with a box of cereal and a spoon. 

Easy Eats is a new category of meals we’re offering to make your life simpler. Each meal type was specially crafted to help you spend less time prepping, cooking, and cleaning and more time doing literally anything else. Below, we’ve broken down all of the subcategories of the Easy Eats Universe—EEU, if you will—from lightning-fast prep to fully-cooked dinners that require no prep or cleanup whatsoever. 

Quick & Easy Meals

We’ve identified and solved for pretty much every pain point you could encounter in the kitchen with Quick & Easy Meals. Keep an eye out for the following labels as you browse through the HelloFresh main menu each week. Choose any (or all) that make your shoulders drop in relief.

  • Low Prep: Yes, we know that stripping thyme can be a pain. Spend less time slicing, dicing, and cursing our Prep step and more time eating, dancing, petting your dog, bingeing reality TV, and so on.
  • 10-20 Minute Meals: These super-speedy dinners take less time to whip up than it does to get everyone to mute their mics during a family Zoom call. 
  • One Pan/Sheet Pan: Dread doing the dishes? (We. Feel. You.) We’ve made cleanup a breeze with these one-pan wonders.
  • Oven Ready: Let your oven do all the work! These magnificent meals are almost completely hands-off.

HelloFresh Market

Did you know ordering HelloFresh doesn’t just mean ordering dinner? Yep, we’ve got you covered from sun up to sun down (or at midnight—you do you). Our ever-expanding HelloFresh market now offers quick breakfasts, lunches, and snacks, from fresh pastas to fancy toast.

Heat & Eat

Is your love language just the phrase no prep or cleanup required? We get that. These fully-cooked meals are ready to eat in just about 3 minutes thanks to your trusty microwave. (Psst, if you don’t have one, you can also heat these dishes in the oven!) Whether you’re feeling extra busy or just want to kick back and give your dishwasher a break, these mouthwatering meals are ready when you are.

Feeling a little less tense about dinner time yet? Take a trip to the Easy Eats Universe and then let yourself stress about something else. Your future self will thank you.

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