BIG NEWS! We’re Relaunching The Family Plan August 14, 2017

by Eat

You ate, we listened. And now, after months of testing, tasting, re-testing, and crowd-sourcing from kids and adults alike, we’ve reached the 30-minute, 2 pot max, simple, kid-approved, minimal cleanup, Family Plan sweet spot. We may be biased, but we’re pretty sure our new and improved family recipes are revolutionary.  

Here’s what you can expect from the revamped Family Plan hitting boxes on August 19.

1. Quick and easy recipes

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Simplicity is the name of the game for the revamped Family Plan, which is why most recipes come together in around 30 minutes or less. But it doesn’t stop there. Because they only require two pots/pans MAX (with a whole lot of one-pot wonders like these Pork Carnitas Tacos thrown in there), you can kiss huge stacks of dishes goodbye. Minimal time spent cleaning up means more time for the zillion other tasks on your to-do list.

2. Kid-tested flavor

family recipes-presto-panko-chicken-HelloFresh-new-family-plan

Recipes may be quick, but that doesn’t mean they skimp out on flavor. In fact, we conducted robust testing to gauge exactly what flavors, cuisines, and ingredients both kids and adults will love. We’re talking things as specific as what type of cheese reigns supreme (spoiler alert: it’s Parmesan, which explains this No-Fuss Pesto Chicken recipe).

3. Parent-approved nutrition

family recipes-maple-glazed-pork-chops-HelloFresh-new-family-plan

Don’t tell the little ones this, but the meals are balanced, too! They all come with a balance of colorful veggies, meat proteins, and hearty carbs to fill up those tummies and put smiles on everyone’s faces night after night. Case in point: Maple-Glazed Pork Chops with a Sweet Potato Mash and Garlicky Green Beans.

4. Expanded menu options

family recipes-speedy-beef-noodle-bowls-HelloFresh-new-family-plan

There’s now five (yes, five!) menu options to choose from every week to allow you more choice and the peace of mind knowing that even the pickiest of eaters will be asking for seconds. Because let’s be honest, three meals per week just doesn’t cut it when we get our hands on a recipe like Beef Rice Noodle Bowls with Carrots, Cucumbers, and Peanut Sauce. HOW CAN YOU RESIST?

5. A whole lot of fun

family recipes-Melty-Monterey-Jack-Burgers-HelloFresh-Family-Plan

Instead of spending time planning out meals, fishing for recipes around the web, worrying about whether or not the kids will eat them, and stressing about how long they take to cook, you could let us do it. We’ve got you covered with recipes like these Monterey Jack Burgers with Jammy Red Onions and Zucchini Fries. Now just imagine how much more time you’ll have to do the fun stuff. We’re talking another two rounds of hide-and-seek, the chance to actually finish a game of Monopoly, time to help out with homework, read together before bed, pack tomorrow’s lunch, do laundry… the list goes on.

It’s about time dinner stress turned into dinner time, don’t you think?

Our revamped Family Plan is shaping up to be the best thing since the invention of the carpool. Or babysitters. In fact, the only hard part we foresee is deciding which quick and easy, nutritious, and delicious meals you want in your box.

For more kid-friendly recipe inspiration, check out:

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72 comments

Cindy says:

Thank goodness you reduced the number of pots and pans!

Heidi says:

We are so excited to be able to choose 3 out of the 5 meals now for our family plan. I want to thank you all at Hello Fresh for expanding the palette for my 4th and 5th grader over the last year! They love pork apple burgers, orzo, chorizo, and a ton of other ingredients they otherwise wouldn’t have tried. My daughter and I have so much fun cooking at night together! I tell other parents/friends all the time how much its changed out family life! We actually save money not running to the grocery store daily and actually enjoy eating leftovers! Bravo!

Jacqueline Parisi says:

AMAZING, Heidi!! We’re so happy to hear how much you and your kids love the variety of HelloFresh meals. Thanks for being part of the fresh family 🙂

Maxine Giordano says:

I have been receiving Hello Fresh for quite a few months now and I have the dinner for 4 plan. There never seems to be enough vegetables given to cook – there is always plenty of starch, just wish they would add more vegetables for a family of 4. For instance, last week I was given only 2 zucchini (which were rather small) as our vegetable for 4 people. Thanks.

Jacqueline Parisi says:

So sorry to hear that, Maxine. We’re always looking to improve and will be sure to keep the veggie quantity in mind going forward.

Joan C says:

I am trying HelloFresh for the first time starting next week but I have been a long-time customer of one of your competitors. My only criticism of your plans, and plans of your competitors, is that you don’t give more options for number of servings for larger families. I’m not sure how the number four was determined as an ideal number of servings for families, but you should have more options here. My family size is 7. My husband and I have 5 kids so I have to make two of your meals to feed everyone. It would be really nice to have an option of 6 or 8 servings. Eight seems like it would be really simple since you’re just doubling everything. Please consider making this an option.

Jacqueline Parisi says:

Noted, Joan! Thank you SO much for the feedback – we read every comment that comes our way and always pass it along to the chefs.

Becca Charles says:

Wow. I paused my subscription but im resuming if it means ill be able to enjoy the beef noodles and family variety while only selecting the meal for two.

K Ferraro says:

A simpler two perso plan would be appreciated, too. Love the meals, but I’m not a kitchen foodie.

Vicki says:

Would love it if your recipes were a little less involved…..

Jacqueline Parisi says:

Vicki – you’re in luck! Our new Family Plan recipes are super quick and easy — they come together in around 30 minutes and require 2 pots/pans MAX (with a lot of one-pot meals as well).

Shannon Dukes says:

Would you please make an offering for 3 people instead of just 2 and 4? Many families like mine have one child out of the home and only one left so a 4 person set is too much while the 2 person set is not enough.

Jacqueline Parisi says:

Shannon- currently our Family Plan feeds 2 or 4 people, but we have lots of customers who get the 4 person plan and then pack the leftovers for lunch!

Wendy says:

Now that the kids are back to school and parents have to run around to get kids from sports, do you have any Crock Pot meals? This makes our lives so easy during sport season and the same old same old, gets boring!

Jacqueline Parisi says:

Wendy – we currently don’t have any crockpot recipes, but never say never! We’re constantly working to improve and will be sure to keep this in mind.

Meg says:

I would like to add to this that, yes, Crockpot meals would be so nice. And none of these recipes where you sear the meat, then caramelize the onions, then add the noodles 2 hours later, then add the whatever 2 hours later. I would like to just throw the ingredients in the crockpot and forget it. Thanks!

Tim Sigler says:

I was excited by your blog post about the revamped family meals. HOWEVER, when I switched and looked at the calories of the family meals, I was outraged. We try to eat healthy at my house. And when your post said it was parent approved nutrition, you must have meant parents who don’t mind their kids eating high calorie meals. So disappointing. Your classic meals have much better lower calorie choices available. Please reconsider options that include lower calorie meals.

Jacqueline Parisi says:

Tim – thank you for your feedback! We’re constantly re-testing recipes both internally and externally with a panel of families to improve our product based on valuable customer feedback, which we take very seriously. With additional recipe options in the Family Plan, we are offering a range of recipes to choose from every week in terms of nutrition and flavor.

Vivienne Williams says:

I need less red meat and more fish. I am almost a vegetarian.

Myron Toomey says:

Why not offer the simplified family meals in the two meal plan we now have.

Cindy says:

This is great news that you made the family plan kids favorites. What about your single person household. I would love a meal plan for one giving option of 3-5 different meals, no leftovers!!!!!!!

Jacqueline Parisi says:

We’re working on it, Cindy! But in the meantime, try packaging those leftovers for lunch the next day! 🙂

Nancy says:

I am with you Cindy! As a single person I am doing three meals which serve 2 people each week. While I don’t mind bringing leftovers to the office for lunch, I’d like more variety with single serving menus.

Stacy Janicki says:

Thank you! I love hello fresh, but the meal prep and lack of weekly choices was sometimes a barrier. With 5 meals now to choose from, I won’t have to skip weeks as often!

Jacqueline Parisi says:

Less skipped weeks = more fun (and more YUM)!

Kaye McKleroy says:

I wish you would devise one pot/2pot simple quick meals for two people as well as families. I am getting a bit tired of all the pots/pans I have to use and the big clean-up.

Jacqueline Parisi says:

Kaye – we totally understand (trust us, we’ve been there!). I’ll be sure to pass this along to our chefs – they really appreciate the feedback.

Rhiannon Torres says:

I’d love to see an option to feed more people i.e. 4 kids and 2 adults. Right now we go with the Classic Plan because we can have the kids share the adult portion but that’s only going to work for so long.

lisa logel says:

Please add more pasta dishes to the family plan. I am vegetarian and my husband is not so I am not on the \veggie plan.

Jacqueline Parisi says:

Passing this along to our chefs, Lisa! Thanks so much for the feedback.

Carol says:

Will you need to start choosing 5 meals per week since we are currently getting 3 which is just right.

Jacqueline Parisi says:

Carol – nope! The only difference is that Family Box customers can now choose their meals, whereas previously they received 3 chef-picked meals.

Tina J. says:

How do the family meal portions compare to the classic-4 person meal? I like the idea behind the family meals (easy, fast, etc…) but i have older kids and the classic meal portions are perfect for us…

Jacqueline Parisi says:

Tina – the serving sizes are the same for Family and Classic meals!

Jamie Schapiro says:

This is good news but what about portion sizes? We are a family of five and we’ve struggled with portion sizes. Sometimes we can easily share a meal amongst all five of us and other times you can barely eat enough for three people. We are two adults and three kids between ages 7-11 so you would think a family plan for 3 kids and 2 adults would be enough. Any changes to portion sizes?

Jacqueline Parisi says:

Jamie – unfortunately, there won’t be a change to portion sizes. But we’re always looking to improve the product and will be sure to keep this in mind!

Michelle says:

I al ready love the dishes but I’m so excited over the 5 choices each week!

Jacqueline Parisi says:

We’re super excited as well! Meal choice is going to be GREAT.

Catherine says:

Love the family plan but would MUCH PREFER a singles plan.

Jackie says:

So glad to hear the relaunch news! I stopped my service due to many of the areas you have been working to innovate and you convinced me to give it another shot!

Jacqueline Parisi says:

WOHOOOOO Jackie! So happy to hear that 🙂

Olin says:

Can we have a trial or promo discount? 🙂

Tammy says:

This looks amazing. All the reasons we stopped ordering seem to be resolved. We’ll definitely try again. Thank you!

Jacqueline Parisi says:

This just made our day, Tammy! Welcome back to the HelloFresh family – we missed you!

Ann Condon says:

I wish you’d make this quicker and better adjustment for singles–even for 2–we can eat the same thing twice.

Jacqueline Parisi says:

Ann – noted! Thank you for your feedback. We take it seriously and will be sure to pass this along to our chefs.

Cheryl Troutt says:

I also hope that it is easier to choose your meals for the week. I dropped because I had too much trouble trying to find weekly options.

Jacqueline Parisi says:

Cheryl – it’s SUPER easy to choose your meals every week! Just click on My Deliveries. If you like the meals highlighted, nothing more needs to be done. However, if you’d like to switch one meal for another, click Edit Menu. Select which meals you’d like to see in your box (when a meal is selected, the words In Box will appear and the circle in the upper right-hand corner of the photo will have a check mark inside). Click Save. You will now see a small green rectangle with the words In Box in the lower left-hand corner of the recipe photo.

Joseph J. Riolo says:

I like what I see

Vicky Claborn says:

I was using Hello Fresh, but in the past year, my husband and I have had to drastically change our eating habits. He is a diabetic and therefore, carbohydrates and fat are a major concern. I have been diagnosed with chronic acid reflux, so I have to be mindful of trigger foods such as citrus, tomatoes, and spicy foods. Does your service provide enough healthy options every week such that with careful planning and ordering I could put together appropriate meals for my family?

Jacqueline Parisi says:

Vicky – transparency is super important to HelloFresh, and we make it our priority to provide as much nutrition information to our customers about every ingredient in every recipe. Because everyone has different tastes, allergies, and preferences, we leave it to our customers to review the ingredients and determine which recipes best meet their dietary needs. But of course we’re always here to help!

Lillian says:

Family menus are not an option since it is only the two of us.

Jacqueline Parisi says:

No worries, Lillian! Our 2-person Classic Plan is equally as delicious 🙂

Tim says:

Hello,
I am currently signed up for the “Family Plan – 3 Meal”, but do not see an option to select which meal we would like for the following week? When/where can I go to choose what to cook for the family? This is an awesome option and looking forward to it.

Thank you for your time!

Jacqueline Parisi says:

Hi Tim! Go ahead and click on My Deliveries. If you like the meals highlighted, nothing more needs to be done. However, if you’d like to switch one meal for another, click Edit Menu. Select which meals you’d like to see in your box (when a meal is selected, the words In Box will appear and the circle in the upper right-hand corner of the photo will have a check mark inside). Click Save. You will now see a small green rectangle with the words In Box in the lower left-hand corner of the recipe photo.
Let us know if you’re still having trouble! We’re always happy to help.

Katie Lehto says:

I LOVE the concept of the family friendly box. Will there be vegetarian options in the family box? Your vegetarian box is delicious and I love it, but it’s not always kid-approved, two pot max, easy clean-up, I would LOVE to subscribe to a family-friendly vegetarian box.

Jacqueline Parisi says:

Katie – there aren’t vegetarian recipes in the family box at the moment. That being said, we’re always looking to improve the product and will definitely take this into consideration!

Katie says:

I originally signed up for the family plan because we are well, a family. I quickly realized this plan wouldn’t work because we are vegetarian. I am wondering if now, as the family plan has changed, there are some vegetarian options to choose from each week? I highly recommend this course OR tweaking the vegetarian meal plan to work for families better.

Jacqueline Parisi says:

Katie – noted! There aren’t vegetarian recipes in the Family Plan at the moment, but we’ll keep this in mind as we continue to grow and improve the product.

Dawn Bauer says:

I sure hope you are doing this new meals you mentioned in your recent news letter for the 2 meal plans also!! Not just the family plan. Love Hello Fresh!!

Marcia says:

Hope you plan on looking at your 2 person meals. Less pots would be nice. We had the thyme and honey pork chops and no taste plus arugula wasn’t fresh

Jacqueline Parisi says:

Marcia – we’re so sorry to hear that and take all feedback very seriously!

Vicki says:

So far I love Hello Fresh. I wish there were more meals to choose from and a weekly package. The only downside i see is no fruit. Otherwise i am very happy with my choices so far.

Alicia Gonsalves says:

Hi I’m new to Hello Fresh and my first meal arrives here on September 6th. I have the family plan. How do I know hat meal is coming? Can I choose the family meals?

Jacqueline Parisi says:

Hi Alicia – how exciting! Welcome to the HelloFresh family 🙂 Yes, Family Plan customers can choose their meals from a selection of 5 quick and easy, kid-approved recipes. Here’s how:
1. Click on My Deliveries
2. If you like the meals highlighted, nothing more needs to be done. However, if you’d like to switch one meal for another, click Edit Menu
3. Select which meal you’d like to see in your box. When a meal is selected, the words In Box will appear and the circle in the upper right-hand corner of the photo will have a check mark inside.
4. Click save. You will now see a small green rectangle with the words In Box in the lower left-hand corner of the recipe photo.

Sandy says:

I absolutely love Hello Fresh. My husband was quite apprehensive at first (he thought it would be too expensive). We love the fact that each meals ingredients are bagged together and recipes are so easy to follow. I have a hubby who looks forward to that weekly box now!

Jacqueline Parisi says:

Love it! Thanks so much for sharing, Sandy 🙂

Erin says:

I think you should be able to cross over from one plan to another. Sometimes I like things from the regular plan, and sometimes I would like to throw in a few family plan options.

Meg says:

A couple of gluten-free options each would be really nice. Use potatoes/sweet potatoes for the starch. Occasionally swap the flour tortillas with corn tortillas or swap the couscous with rice. Use recipes with rice noodles. 🙂

Jacqueline Parisi says:

Noted, Meg! We’ll be sure to pass along these suggestions to our chefs – thank you 🙂

Nichole says:

Hello! I haven’t tried hellofresh yet! But we want to so bad! The only thing stoping us is we are a 5 member family. And I only see a option for 4. 😞 Does that mean we can’t get a plan? I have all growing boys! So 4 portions won’t feed everyone.

Jordan Schultz says:

Hi Nichole– Jordan here from our community team. Unfortunately, we don’t offer plans for more than 4 people, but you can order multiple boxes per week!

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