HelloFresh Partners With Monterey Bay Aquarium Seafood Watch February 10, 2017

by Behind the Scenes

HelloFresh has always been committed to responsibly sourcing both wild-caught and farm-raised seafood. But now, we’re making it official by partnering with Monterey Bay Aquarium Seafood Watch® . 


What does this partnership mean?

By joining forces with Monterey Bay Aquarium Seafood Watch® program, HelloFresh pledges to only source ocean-friendly seafood rated a Best Choice or Good Alternative in addition to seafood eco-certified by trusted, independent programs.

  • Best Choice: Caught or farmed in ways that cause little harm to habitats or other wildlife
  • Good Alternative: Still recommended, but with some room for improvement
  • Eco-Certified: Seafood that meets Seafood Watch’s stringent standards. The only difference? It’s set by external, independent fisheries or aquaculture operations.

But wait – it gets better! HelloFresh will also work with Seafood Watch to ensure the seafood supply chain is fully traceable and socially responsible.

Why is this important?

While it may seem like there are “plenty of fish in the sea,” that’s not actually the case. 90% of the world’s fisheries are fully exploited, over-exploited, or completely collapsed due to overfishing, lack of effective management, and our own consumption habits. In fact, over the past decade, Atlantic populations of halibut and yellowtail flounder reached an all-time low. And cod? Completely collapsed since the early 1900s.

Needless to say, sourcing sustainable seafood is important. Really important. Because when it comes to dinnertime, we don’t mess around. Our seafood recipes are the real deal.

1. Parmesan-Crusted Cod with Herbed Potatoes and Carrots 


In this recipe, fish fillets are topped with an herbed panko and Parmesan crust that gets nicely browned in the oven. It looks pretty fancy, but really, making it is as easy as can be.

2. Bistro Salmon and Lentils with Brussels Sprouts and Carrots


You’ll find salmon aux lentilles at many French-style bistros. But just because it has a fancy French name doesn’t mean you have to be a fancy French chef to make it. Au contraire. It’s as simple as putting some veggies and fish in the oven to roast and boiling a pot of water to get those lentils cooking.

3. Rockfish Piccata with Sauteed Spinach, Israeli Couscous, and Lemon Caper Sauce


Piccata is a simple yet elegant cooking style where meat or fish is sauteed and served with a lemon, caper, herb, and butter sauce. Although piccata is traditionally associated with chicken or veal, our chefs opted for rockfish as the star of this dish because it’s mild and flaky but doesn’t fall apart while cooking. Plus, it serves as the perfect counterpart to pearled couscous and spinach.

Get an inside look at the quaint fishing village of Chatham, MA to learn more about where we source our fish.

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Andrea says:

This is great news!

Bobby says:

Great decision by Hello Fresh to source species and environmentally safe seafood.

Nia says:

Don’t forget scallops. Scallops please ease 😀

Tahla says:

Is there any chance of a pescatarian box?

Jacqueline says:

Tahla – currently we don’t offer a pescatarian box. However, we’re always looking to improve and will be sure to pass this along to our culinary team.

Merrill Turner says:

Thank you for your concern about the health of our oceans!

Lauire says:

Is all of your sea food wild caught. I refuse to eat farm raised fish and if not wild caught do you let people know that it is farm raised.

Jordan Schultz says:

Hi Laurie! Jordan here, from our community team. Our seafood is a combination of wild-caught and sustainably raised.

Rob Coble says:

Is the salmon wild caught? I have some of your salmon here but I want to know before I decide if I am going to cook it.

Jordan Schultz says:

That varies by location, week and certain other factors. Part of this Monterey partnership means that we are making choices based on sustainability guidelines. That means that if wild-caught salmon are overfished at the moment, sustainably farmed salmon would rank higher.

Evelyn O'Connor says:

I have recommended in the past utilize pearl couscous or quinoa, bulgur or red rice. much more appetizing. Just saying.

Jacqueline says:

Thanks for the tip, Evelyn! We’ll definitely pass this along to our culinary team. They’re always looking to improve and experiment with new ingredients.

Gweneta Borden says:

This is great news! However, just would like you to know that I only eat fishes that a kosher.

Jordan Schultz says:

We’ll pass that along to our team, Gweneta!

cheryl says:

I think this is WONDERFUL! I don’t eat fish because 20 years ago I heard a spokesperson from the Shedd Aquarium speak at length about how our oceans are empty due to over fishing.

I am behind you 100%.

Ellen Weeks says:

Sounds like a great idea! Those of us away from coastal markets will appreciate that option!

Valerie Franklin says:

THANK YOU! As a long-time subscriber, I want to thank you for teaming up with Monterey Bay Aquarium Seafood Watch to select sustainable seafood options, and all your efforts to choose sustainable meats and products. When I open the box every week, I read every label to see where it has come from and what is in it. Thanks again, it makes our decisions easier!

Jacqueline says:

Only the best ingredients for the HelloFresh family!! We’re so happy to hear how much you’ve been loving HelloFresh, Valerie 🙂

Denise Bell says:

Soooo appreciate your commitment to sustainable fisheries!

Lisa says:

As long as we get seafoods other than cod and salmon I’m happy… Yuck. Keep the shrimp coming, would love to see things like scallops in boxes

Jacqueline says:

Duly noted, Lisa!! We’ll pass this along to the culinary team.

I am sharing HelloFRESH with my patients.

I have shared Hello Fresh with many of my patients.

Jordan Schultz says:

Jordan from the community team, here. That’s amazing to hear! Thanks for sharing the love!

Linda says:

Thanks we love fish!!!

Jacqueline says:

We’re with you, Linda!

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