HelloFresh Celebrates World Oceans Day With Monterey Bay Aquarium Seafood Watch June 8, 2018

by Behind the Scenes

HelloFresh has always been committed to providing customers environmentally responsible seafood (both wild-caught and farm-raised). But last year, we made it official by partnering with Monterey Bay Aquarium Seafood Watch® and are excited to celebrate on today of all days… World Oceans Day!


What does this partnership mean?

By joining forces with Monterey Bay Aquarium Seafood Watch®, we pledge to identify and communicate source information on all product listings and provide accurate Seafood Watch information to all customers. We strive to only source ocean-friendly seafood rated Best ChoiceGood Alternative, or Eco-certified by trusted, independent programs, such as BAP, ASC, and MSC. Additionally, we partner with FIPs that help advance fisheries towards sustainable operations.

  • Best Choice: Caught or farmed in ways that cause little harm to habitats or other wildlife
  • Good Alternative: Still recommended, but with some room for improvement
  • Eco-Certified: Seafood that meets Seafood Watch’s stringent standards for sustainability and traceability. The only difference? It’s set by external organizations, independent fisheries, or aquaculture operations.

But wait – it gets better! HelloFresh will also work with Seafood Watch to ensure the seafood supply chain is fully traceable and socially responsible.

Why is this important?

By collaborating with Seafood Watch, HelloFresh promotes its awareness about growing public concern with how our seafood choices affect the world’s fish populations and the impact of seafood production on ocean health. Because while it may seem like there are “plenty of fish in the sea,” that’s not actually the case. 90% of the world’s fisheries are fully exploited, over-exploited, or completely collapsed due to overfishing, lack of effective management, and our own consumption habits. In fact, over the past decade, Atlantic populations of halibut and yellowtail flounder reached an all-time low. And cod? Completely collapsed since the early 1900s.

Needless to say, sourcing sustainable seafood is important. Really important. Because when it comes to dinnertime, we don’t mess around. Our seafood recipes are the real deal.

1. Wasabi Zinger Salmon over Jasmine Rice and Green Beans


Wasabi may be better known as the green spicy stuff that comes with sushi, but it can be used in so many more ways. In this recipe, the horseradish paste is blended into a mixture of lime and sour cream, creating a sauce for salmon that’s equal parts tangy, zesty, and exhilarating. The fish is served with sesame green beans and scallion rice on the side, resulting in a meal that combines Asian-style flavors with classic and simple techniques. Get the recipe here.

2. Scallops Over Truffled Mushroom Risotto with a Brown Butter Herb Sauce


Talk about a powerhouse: every element of this recipe goes above and beyond in fitting in as much lush, decadent flavor as can be contained on a plate. It starts with scallops, pan-seared until they’re gloriously golden and tender. They’re perched on top of a mushroom risotto, which has some seriously luxuriant overtones thanks to the addition of truffle oil. A drizzle of brown butter sauce ties everything together in nutty, rich splendor—one bite, and you’ll be hooked. Get the recipe here.

3.  Shrimp and Zucchini Ribbons with Basil Oil over Jasmine Rice


When sliced thinly, raw zucchini can provide all the fresh crispness of a salad while also holding the fresh flavors of a citrus marinade. Which is why it’s perfect for this recipe, bringing a cool contrast to the chili-accented shrimp and warm jasmine rice. It even gets an additional boost from an infused basil olive oil, which creates a wave of herby aromatics. Get the recipe here.

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